Deal Origination · Strategy Process
Where it all starts
A 30-minute discovery call.
Relationship-led
Every intro is warm, contextual, and relevant
Revenue-focused
We work backwards from a number that's real
Content-backed
Your credibility precedes every conversation
Duration
30 minutes
Video call · UK timezone · Free
Outreach
You are here
You've found us — through a post, a referral, or a shared connection. This is where it begins.
Discovery Call
30-min, free, no commitment
We learn about your business, your goals, and map out what an achievable revenue target actually looks like for you.
Blog & Media
Credibility before outreach
We produce editorial content — articles written around your expertise — to reference in introductions and build instant authority.
First Introduction
Your first strategic connection
We make your first warm introduction to a potential partner — carefully chosen, context-rich, and relevant to your revenue target.
Advisory Refinement
Sharpen the strategy
We analyse early signals — responses, tone, interest levels — and refine your positioning, messaging, and ideal partner profile.
Partnership Mapping
10–20 partners scoped for the year
We map out a full pipeline of 10 to 20 high-quality partnerships, timed and sequenced to hit your annual revenue target.
Live Introductions
Sent with guided notes
Introductions go live — via email or call — each one accompanied by guided talking points and context so every conversation starts strong.
Revenue Target
The goal, reached
Partnerships close, revenue moves. We track outcomes, iterate, and keep the pipeline warm so the target isn't a moment — it's a system.
Handled by
Strategy Lead
Partnership scoping & advisory
Origination Lead
Introductions, outreach & notes
Editorial Lead
Blog content & credibility assets
We build the relationships. You close the revenue.